Course Overview
Build sophisticated influence, assertiveness, and negotiation capabilities essential for achieving outcomes without relying on positional authority. This practical programme teaches participants to persuade stakeholders, communicate needs confidently, navigate difficult conversations, and negotiate agreements delivering mutual value in complex organisational and commercial contexts.
Who Should Attend
- Managers and team leaders influencing without direct authority
- Project managers coordinating across functions
- Sales and business development professionals
- Procurement specialists negotiating with suppliers
- Anyone requiring influence and persuasion skills
- Matrix organisation leaders navigating complexity
- Consultants influencing client decisions
- Change agents driving organisational transformation
Learning Outcomes
By completing this programme, participants will be able to:
- Apply Cialdini’s principles of persuasion effectively
- Build credibility and trust as foundations for influence
- Communicate assertively without aggression
- Handle difficult conversations with confidence
- Negotiate win-win outcomes using principled approaches
- Understand and apply BATNA and WATNA concepts
- Manage objections and resistance skillfully
- Build strategic relationships across organisations